How the Digital Asset Value Model Works
A structured diagnostic that measures your digital asset across four dimensions and ten intersections, producing a Digital Asset Value Index.
Understand the Four Dimensions
Experience
Everything that shapes how a user perceives, interacts with, and feels about a digital asset. Visual design, usability, accessibility, and the end-to-end user journey.
Technology
The systems, platforms, infrastructure, and code that underpin the asset. Architecture, performance, security, and the ability to evolve efficiently.
Data
How information is collected, stored, processed, and used. Analytics, governance, privacy, and the ability to translate raw data into actionable insight.
Strategy
Clarity of purpose, market positioning, and decision-making discipline. Vision, roadmap, prioritisation, and stakeholder alignment.
Measure the Intersections
No dimension exists in isolation. The real diagnostic power is in how they combine. Structured statements scored on a 1-5 scale measure capability where disciplines meet - not in silos.
Two-Dimension Intersections
Experience + Technology
Interactive Product Quality
Experience + Data
Personalisation & User Intelligence
Experience + Strategy
Customer Journey & Brand Alignment
Technology + Data
Data Engineering & System Intelligence
Technology + Strategy
Platform Architecture & Digital Roadmap
Data + Strategy
Business Intelligence & Evidence-Based Decisions
Three-Dimension Intersections
Experience + Technology + Data
Intelligent Products
Experience + Technology + Strategy
Digital Transformation
Experience + Data + Strategy
Customer Intelligence
Technology + Data + Strategy
Operational Infrastructure
Calculate Your Value Index
Statement scores flow into intersection scores, which derive dimension scores, which produce your overall Value Index. Your Centre Score - the minimum dimension - sets the ceiling.
| Range | Classification |
|---|---|
| 1.0 - 1.9 | Critical |
| 2.0 - 2.9 | At Risk |
| 3.0 - 3.4 | Baseline |
| 3.5 - 4.4 | Healthy |
| 4.5 - 5.0 | Leading |
Identify Gaps & Prioritise Action
The assessment does not just diagnose - it shows you where to invest first. Four common profiles emerge in practice.
Balanced
Relatively even scores across all four dimensions. A platform for improvement or genuine health depending on the level.
Spiked
One or two dimensions significantly higher than the others. The gap between spike and trough is where value can be unlocked.
Cliff
Three dimensions at a reasonable level with one dramatically lower. The cliff dimension is almost always the highest-priority investment.
Inverted
One dimension scored high with the remaining three low. The most fragile pattern - investment must spread across weaker dimensions.
What Does Digital Asset Value Look Like?
Digital asset value is highest when all four dimensions reinforce one another. The experience feels effortless because the technology beneath it is sound. The technology evolves confidently because data flows into every decision. Data is trusted and actionable because strategy governs how it is collected, stored, and applied. And strategy stays sharp because real user behaviour - not assumptions - shapes the roadmap.
In practice, this means teams spend less time debating priorities and more time shipping improvements that compound. Releases land with fewer surprises. Stakeholders align faster because there is a shared, evidence-based view of where the asset stands and where it needs to go. The product stops drifting and starts compounding - each investment amplifying the last. That is the centre of the Venn: not perfection, but a state of deliberate, measurable alignment where every dimension pulls in the same direction.